Prebit vs Dukaan — SEO

Technical SEO comparison: structured data, metadata control, canonical URLs, URL slugs, sitemaps, and Core Web Vitals impact on rankings.

SEO Feature	Prebit	Dukaan
Custom meta title	Full control	Full control
Custom meta description	Full control	Full control
Canonical URL control	Full control per page	Limited — Dukaan auto-generates canonicals
Product JSON-LD (structured data)	Native	Basic schema built-in
BreadcrumbList JSON-LD	Native	Not included
FAQPage JSON-LD	Native on compare/landing pages	Not supported natively
XML sitemap	Auto-generated	Auto-generated
301 redirects	Dashboard + API	Basic dashboard redirects
URL slug control	Full (clean custom URL paths)	Restricted by Dukaan template paths
robots.txt control	Editable	Not editable
Core Web Vitals (SEO signal)	SSR optimised (sub-100ms TTFB)	SPA templates — Client rendering hurts CWV
Page speed (SEO signal)	Lean Next.js SSR bundle	SPA client bundle re-hydration delay
OpenGraph / Twitter meta	Native (API + generateMetadata)	Basic metadata settings

The most important SEO difference

Dukaan is architected primarily as a Single Page Application (SPA), meaning initial HTML sent to Googlebot relies heavily on client-side JavaScript execution to render catalog data.

Prebit uses Next.js Incremental Static Regeneration (ISR) and server-side rendering (SSR) to serve pre-rendered HTML instantly from Cloudflare edge caches, guaranteeing immediate indexing, superior Core Web Vitals, and better ranking potential on Indian mobile search.

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