An objective category-by-category assessment to help you decide.
| Capability / Feature | Prebit | DU |
|---|---|---|
| Pricing & Value | ||
| Monthly price (monthly billing) | ₹999/month | ₹999/month |
| Monthly price (annual billing) | ₹699/month | ₹799/month |
| Platform transaction fee | None | None |
| Free trial | 3-day free trial, then ₹20/mo for 3 mos | 14-day free trial |
| Hosting included | ✓ | ✓ |
| SSL included | ✓ | ✓ |
| Custom domain support | ✓ | ✓ |
| GST/taxes in base priceCompetitor charges GST separately in India | All-in | Excl. GST |
| Commerce & Checkout | ||
| Unlimited products & categories | ✓ | ✓ |
| Product variants | ✓ | ✓ |
| Digital product delivery | Native (included) | Requires paid app |
| Abandoned cart recovery | Native (consent-aware) | Basic (all plans) |
| Discount codes & coupons | ✓ | ✓ |
| Gift cards | Planned | ✓ |
| Subscriptions | Planned | Requires app |
| Smart Checkout (Cross-store auto-fill)Prebit automatically detects returning users across any Prebit network store and pre-fills shipping details to boost conversion by 40%. | Native (+40% conversion) | Shopify Pay / App dependent |
| Local pickup & store delivery | ✓ | ✓ |
| India Payments & Support | ||
| Razorpay (native integration) | ✓ | Via third-party app |
| Native UPI & Netbanking | Via Razorpay | Via third-party app |
| COD (Cash on Delivery)Shopify removed native COD — Indian merchants must rely on external apps. | Native (Included) | Requires third-party app |
| Multiple payment gateways | Razorpay + Stripe (Native) + Apps | 100+ gateways |
| Support response time | < 2 hours (India timezone) | Global support queue |
| Performance & Hosting | ||
| Server-side rendering (SSR) | Native (Boron Framework) | Via Hydrogen (headless only) |
| Streaming HTML & hydration | ✓ | Via Hydrogen |
| Automatic Image Optimisation | ✓ | ✓ |
| Edge CDN distribution | ✓ | Fastly CDN |
| Core Web Vitals on 4G networks | Optimised for India | Theme-dependent |
| SEO & Content Capabilities | ||
| Custom meta title & description | ✓ | ✓ |
| Canonical URL control | ✓ | Limited control |
| Structured data (JSON-LD) | Native | Requires app or theme code |
| XML sitemap generation | ✓ | ✓ |
| Programmatic SEO (custom paths) | ✓ | Partial |
| Developer Experience | ||
| Template language | Bit (compiled AST) | Liquid (interpreted) |
| TypeScript SDK | ✓ | Partial (Hydrogen) |
| Local CLI Tool | Prebit CLI | Shopify CLI |
| Monaco in-browser editor | ✓ | — |
| AI Features | ||
| AI Store Builder | Native (included in plan) | Third-party apps only |
| AI Product description assistant | Planned | Shopify Magic |
Pricing accurate as of 2025. All monetary values in INR unless specified. Verify details on official pricing pages before making purchase decisions.
Transparent comparison of base rates, transaction fees, mandatory app costs, and total ownership expense in INR.
⚠️ Some advanced features require higher-tier plans.
Philosophy contrast: Prebit provides a modern, developer-first TypeScript workflow; Dukaan focuses on a closed, no-code environment for absolute beginners.
Prebit's core API layer — typed REST APIs for products, orders, inventory, customers, discounts, fulfillment, and analytics. Event-driven with a durable outbox for reliable downstream delivery.
Prebit's Next.js-powered rendering engine for web storefronts. Uses Incremental Static Regeneration (ISR) to serve instant static HTML from Cloudflare edge caches while streaming dynamic UI islands — outperforming Shopify Liquid with sub-100ms TTFB.
Prebit's Expo & React Native framework for native mobile app development. Powers high-performance iOS and Android shopping apps with native navigation, offline cache, and direct integration with Prebit Commerce Engine APIs.
Prebit's compiled template language. Unlike Liquid's runtime interpolation, Bit compiles to a deterministic AST with a formal grammar — enabling Monaco completions, static checks, and safer AI-assisted editing.
A fully typed client SDK for both storefront and server contexts. Exposes commerce primitives (cart, products, search, checkout) with full type inference — no runtime surprises.
Local development tool for theme development, app validation, and deployment. The `validate` command runs the same manifest/scan checks the App Platform review system uses.
OAuth authorization-code + PKCE, scoped API access, HMAC-signed webhooks, Ed25519-signed releases, and a sandboxed extension runtime.
Internal APIs powering the no-code builder. Not generally exposed for custom storefront development.
Rigid, predefined templates customized via a visual dashboard. No underlying code access for developers.
Tightly coupled frontend and backend. No official headless framework.
Optimized, but closed checkout flow. Customization is restricted to built-in settings.
All development and customization happens via the web admin panel. No local CLI for developers.
Growing plugin library primarily focused on Indian social commerce and WhatsApp integrations.
Storefront speed directly impacts conversion rate. On Indian 4G mobile networks, initial HTML delivery and minimal JavaScript bundles yield noticeable conversion advantages.
Answers to key questions merchants ask when evaluating their migration.
Streamlined 7-step process. Products, variants, customer data, and SEO links remain protected throughout migration.
In your existing admin panel, download product data (CSV), customer directory (CSV), and historical orders (CSV).
Create your account at prebit.in. Connect Razorpay gateway settings, set your brand domain, and configure shipping policies.
Upload CSV files using Prebit's automated migration utility. Product SKUs, variants, prices, and imagery are preserved.
Map your legacy product and collection URLs directly inside Prebit to protect SEO rankings and external backlinks.
Select a Prebit storefront theme or use the AI Store Builder to generate a custom design tailored to your brand.
Update DNS CNAME/A records. SSL certificates are provisioned automatically within minutes of propagation.
Perform an end-to-end test checkout using Razorpay test mode. Verify automated email confirmation and inventory decrement.
Start free. No credit card required. Most migrations take less than 3 days.
Start free. No credit card required. Most migrations from Dukaan take under 3 days.
Pricing verified 2026. All comparisons updated regularly. ← All platform comparisons