Prebit vs Shopify — SEO

Technical SEO comparison: structured data, metadata control, canonical URLs, URL slugs, sitemaps, and Core Web Vitals impact on rankings.

SEO Feature	Prebit	Shopify
Custom meta title	Full control	Full control
Custom meta description	Full control	Full control
Canonical URL control	Full control per page	Limited — Shopify auto-generates canonicals
Product JSON-LD (structured data)	Native	Requires app or theme code
BreadcrumbList JSON-LD	Native	Theme-dependent
FAQPage JSON-LD	Native on compare/landing pages	Requires app or custom Liquid
XML sitemap	Auto-generated	Auto-generated
301 redirects	Dashboard + API	Dashboard (unlimited on all plans)
URL slug control	Full (no /products/ forced prefix)	Partial — /products/, /collections/ prefixes enforced
robots.txt control	Editable	Partial — some Shopify paths always crawlable
Hreflang (multi-language)	Planned	Via Markets + Hydrogen
Core Web Vitals (SEO signal)	SSR optimised — good baseline	Theme-dependent — JS-heavy themes hurt CWV
Page speed (SEO signal)	Lean SSR bundle	Liquid: heavier. Hydrogen: lean.
OpenGraph / Twitter meta	Native (API + generateMetadata)	Theme-dependent

The most important SEO difference

Shopify forces /products/ and /collections/ URL prefixes. You cannot change these. If you build topical authority around a URL structure like /skincare/moisturiser, you cannot replicate it on Shopify — it must be /collections/skincare.

Prebit gives you full URL control. This matters significantly for programmatic SEO and India-specific landing page strategies (city pages, category pages, comparison pages).

← Back to full Prebit vs Shopify comparison