| Custom meta title | Full control | Full control |
| Custom meta description | Full control | Full control |
| Canonical URL control | Full control per page | Limited — Shopify auto-generates canonicals |
| Product JSON-LD (structured data) | Native | Requires app or theme code |
| BreadcrumbList JSON-LD | Native | Theme-dependent |
| FAQPage JSON-LD | Native on compare/landing pages | Requires app or custom Liquid |
| XML sitemap | Auto-generated | Auto-generated |
| 301 redirects | Dashboard + API | Dashboard (unlimited on all plans) |
| URL slug control | Full (no /products/ forced prefix) | Partial — /products/, /collections/ prefixes enforced |
| robots.txt control | Editable | Partial — some Shopify paths always crawlable |
| Hreflang (multi-language) | Planned | Via Markets + Hydrogen |
| Core Web Vitals (SEO signal) | SSR optimised — good baseline | Theme-dependent — JS-heavy themes hurt CWV |
| Page speed (SEO signal) | Lean SSR bundle | Liquid: heavier. Hydrogen: lean. |
| OpenGraph / Twitter meta | Native (API + generateMetadata) | Theme-dependent |